Skincare AI·Face·Body·Hair

Your skin
finally
understood.

Mida is coming soon. We're looking for 50 women to test the app before launch — and to give you a real say in how we build it.

Join the beta list
1 free year of Mida Club Gold for early joiners
48 / 50
Spots left
2 women already in · we close at 50
★★★★★
4.9 from 47 beta testers · iOS & Android
50
Beta testers. No more, no less. Every voice matters.
1 year
Of Mida Club Gold included. Every feature unlocked, no paywall.
49€
Value of Mida Club Gold for one year. Yours, free, from public launch.
01Scan

One shot. Truly know how your skin is doing.

A few seconds in front of the camera, three angles of your face. Mida reads tone, texture, pores and hydration — and gives you a clear skin score over time.

  • Multi-zone analysisThree angles of your face analysed in parallel by the AI model.
  • Visual historyCompare snapshots over time, no filters.
  • End-to-end encryptionYour photos are encrypted with libsodium before leaving the phone. Only you hold the key.
9:41100%
Scan · Face
Tone Texture Hydration Pores
Analyse now
02Shelf

All the products you own. In one place.

Photograph the label. Mida recognises the product, saves the INCI and adds it to your digital shelf. You always know what you have, what's running out, what's expired.

  • Instant recognitionBrand, format, ingredients. Without typing a thing.
  • Smart remindersAlerts you when a product is about to expire or run out.
  • Cart adviceBefore you buy, check whether you actually need it.
9:41100%
Search a product…
✓
Cleanser
Gentle mousse
✓
Serum
Vitamin C 10%
!
Cream
Night moisturiser
✓
SPF 50
Invisible fluid
Limited spots · 50 total

Already seen enough?
Join now, before everyone else.

1 free year of Mida Club Gold for early joiners
03INCI

Understand what you put on your skin. And with what.

Mida translates INCI into plain language and tells you whether two products can stay together. No more doubts in front of the mirror at 7 in the morning.

  • Cross-product compatibilityRetinol + vitamin C? Mida tells you when, how, why.
  • Fearless dictionaryEvery ingredient explained in two lines.
  • Personal alertsFlag what you avoid, find it everywhere instantly.
9:41100%
Vitamin C
VS
Retinol
✓ Compatible — alternate morning and evening
Key ingredients
Ascorbic Acid 10% Antioxidant
Niacinamide Anti-redness
Retinol 0.3% Evening only
Glycerin Hydrating
04Routine

A routine that fits you. Not a generic one.

Built on your products, your skin type, your neighbourhood. It adapts to the season, humidity, UV index. It changes with you, not against you.

  • Morning and evening, always clearYou know what to apply and in what order. Without thinking about it.
  • Weather-adaptiveExtra SPF on sunny days, hydration when the air is dry.
  • Flags when you skipMida notices and helps you get back on track without guilt.
9:41100%
M
T
W
T
F
S
S
07:30 · Morning
Gentle cleanser
✓
Vitamin C serum
✓
SPF 50 fluid
22:00 · Evening
Cleansing oil
Retinol 0.3%
Beta · April 2026

Mida in your hands.
A voice inside the product.

iOS & Android · EMEA only
05Progress

See the results. Don't just believe in them.

Week after week, Mida shows you how your skin really changes. Numbers, photos, and a clear direction — not a page of generic advice.

  • Skin score over timeA simple chart. No vanity metrics.
  • Patterns and correlationsWhat truly works for you, what doesn't.
  • Monthly summaryOne page, written like a letter. Not a report.
9:41100%
82 /100
Skin score
Routine adherence
MTWTFSS
Beta access · Limited spots

Be in before
everyone else.

We're looking for 50 women willing to try Mida for a week and tell us what they really think. The rest, we build together.

1 free year of Mida Club Gold · iOS & Android · EMEA only