The rules of the private beta.
1. Preamble and definitions
These terms ("Terms") govern enrolment in and participation in the Mida private beta program ("Beta" or "Program"), operated by:
Hereinafter referred to as the "Owner". By enrolling in the Program you declare that you have read, understood and fully accepted these Terms and the Privacy Notice.
Definitions:
- Mida or App: the AI-based mobile skincare assistance application currently under development, authored by the Owner.
- Beta Tester: an adult natural person admitted to the Program.
- Mida Club Gold (or just "Gold"): the paid plan of the Mida service that will be marketed after the public launch.
2. Subject of the Program
The Program allows a limited number of Beta Testers (a maximum of 50 at the time these Terms are published) to access the App in advance and free of charge, providing feedback to the Owner and contributing to product fine-tuning before the public launch (currently scheduled around April 2026).
The duration of the Beta phase is not fixed: it lasts as long as needed to gather meaningful feedback and stabilise the product, at the Owner's discretion.
3. Sign-up requirements
- Be at least 18 years old at the time of sign-up
- Have a smartphone with iOS 16+ or Android 12+
- Provide a valid email address you actually own
- Accept these Terms and the Privacy Notice
The Owner reserves the right to refuse or revoke enrolment in case of inaccurate data, abusive behaviour or any breach of these Terms.
4. No fees and the "1 year of Mida Club Gold" perk
Sign-up and use of the App during the Beta are free of charge. No payment, top-up or other form of cost is required from you during the Beta period.
Beta Testers who actually take part in the Program (use the App and, if requested, provide feedback) will receive, as a goodwill gesture and a thank-you for their contribution to the product, 12 (twelve) consecutive months of free access to the Mida Club Gold plan starting from the public launch date of the service. This perk:
- is personal and non-transferable;
- is not convertible into cash;
- is conditional on actual use of the Beta — it is not granted to those who sign up but do not use the App or do not respond to minimal feedback requests;
- starts from the day the Mida Club Gold plan is activated on your account after the public launch, not from the Beta sign-up date;
- at the end of 12 months the plan ends without automatic renewal, unless you choose to subscribe to the paid plan.
5. Beta Tester duties
- Use the App in compliance with these Terms, applicable law and good faith.
- Maintain confidentiality of features that are not yet public, screenshots, internal materials and information acquired through the Beta until public launch. It is forbidden to share screenshots, videos or descriptions of the App with non-enrolled third parties, on social media or in any public form, without written authorisation from the Owner.
- Do not share your Beta invite with third parties.
- Do not attempt reverse-engineering, decompilation, copying or reuse of the App's code or algorithm.
- Promptly report critical bugs, security vulnerabilities or malfunctions to the Owner.
6. Disclaimer (Beta "as-is")
During the Beta the App is provided "as is" and "as available". The Owner does not guarantee continuity, absence of errors, completeness of features, fitness for a particular use or adherence to particular results. Beta-stage software may exhibit malfunctions, anomalies, downtime, temporary loss of local data. Skincare indications provided by the App are not professional medical or dermatological advice: for clinical concerns always consult a specialist.
7. Limitation of liability
To the extent permitted by applicable law, the Owner is liable only for wilful misconduct or gross negligence. The Owner is not liable for:
- indirect damages, loss of profits, loss of opportunity, reputational damage;
- loss of personal data stored exclusively on the Beta Tester's device;
- malfunctions due to internet connection, device, operating system or third-party software components;
- practical outcomes of using the skincare suggestions provided by the App.
In any case, the Owner's total liability towards the Beta Tester shall not exceed the commercial value of one annual subscription to the Mida Club Gold plan at the list price in force at the time of public launch.
8. Right of withdrawal
Since the Program is free and entails no cost to you, the consumer's right of withdrawal under Italian Legislative Decree 206/2005 (Consumer Code) may be exercised at any time, simply by ceasing to use the App and requesting deletion of your personal data via email at info [at] mida [dot] club. No refund applies as the Beta is free.
9. Changes to the Program
The Owner may modify, suspend or terminate the Beta or any of its features at any time, by giving notice via email. Early termination of the Beta does not entail any compensation, save for the recognition of the perk in Art. 4 to Beta Testers who actually participated up to termination.
10. Personal data processing
Processing of personal data collected through the landing page and the App during the Beta is governed by the Privacy Notice, which forms an integral part of these Terms.
11. Intellectual property
All intellectual property rights in the App, in the "Mida" brand, in the contents of the mida.club site and in the code are and remain the exclusive property of the Owner. Participation in the Beta does not transfer any right to the Beta Tester, save for the personal, non-exclusive, non-transferable license to use the App during the Program.
12. Communications
Service communications related to the Beta will be sent by email to the address provided at sign-up and/or by WhatsApp to the indicated number. It is your responsibility to keep those contacts up to date.
13. Governing law and jurisdiction
These Terms are governed by Italian law. For disputes with consumers, the court of the consumer's place of residence or elected domicile shall have jurisdiction (Art. 33 §2 (u) Italian Consumer Code). For disputes with non-consumer users, exclusive jurisdiction belongs to the court of Milan.
ODR procedure — online resolution of consumer disputes: ec.europa.eu/consumers/odr.
14. Changes to the Terms
These Terms may be updated. The date of the last revision is shown above. Material changes will be communicated by email before they take effect; continuing to use the App after such notice equates to acceptance of the new versions.
15. Contact
For any matter relating to these Terms, write to info [at] mida [dot] club.